Well, here's a novel way to drum up fan interest.

Students who sign up for a Purdue VIP card will have their picture on the football team's helmet.

The helmets will be worn when the Boilermakers take on Iowa on September 27 in what the school is dubbing the 'Social Media Game.'

Of course, each picture will appear alongside countless others on the 'P' on the helmet, making finding your mug about as easy as finding Waldo -- unless of course no one else signs up and then you have the helmet all to yourself.

Considering Purdue is coming off a dismal 1-11 season, you gotta give the school credit for trying anything to get fans excited.